Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …
What’s Omnichannel Marketing and Why You Are Missing Out by Not Doing it
A 2018 survey by Rakuten Marketing showed that marketing departments worldwide believe they are wasting 26 per cent of their budgets pursuing the wrong channels and strategies. Regardless of the size of the enterprises surveyed, it is a significant amount of capital that …
Better Content Creation Through Better Listening
As far as social media marketing channels go, Instagram has been a major power player for a while. And that's particularly true for e-commerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement. In this starter guide, …
Three Steps to Becoming Friends with Automation
There are situations where a specialized theme may serve you better. But in most cases, a multipurpose theme will not only get the job done but absolutely nail it. Select one of the themes presented here for your next project and what …
Three Tips to Respect the 20:80 Content Rule
One of the most common problems with the marketer is that they don't know how to start a Promotion Campaign while they have so many interesting ideas. Feeling confused about utilizing multiple channels to promote your campaign. This is your guide to …
Implementing a Data-Driven Content Strategy – Where to Start
With a growing number of stores, more and more entrepreneurs want to start selling online with an eCommerce platform like Shopify. Why is it so popular recently? Is it proper for your business model? And how to start a business on Shopify? …