One of the most important shifts in modern marketing is the need to move from brand-centric marketing (inside-out) to customer-centric marketing (outside-in). Marketing should be a response to customer emotions.
At OTM, we believe that the Customer Journey should be at the heart of all your efforts. It essentially brings together the front-end and the back-end of your marketing strategy.
We support you in mapping your customer’s trajectory from Entry Point through the Funnel to the Client Experience. It is a revealing exercise that will allow you to choose marketing approaches that are targeted to provide your customers with a unique experience.
CONTENT MARKETING FRAMEWORK
A content framework includes the “why”, “how” and “what” of your brand’s positioning and identity through content. It identifies the channels a brand uses to reach its stakeholders and is linked to its growth objectives.