Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Web Design
The purpose of your company’s website is to attract people to your products or services and entice them into becoming customers. Getting found on the internet is certainly a fundamental but only the first of several steps to achieve this purpose. Whether …
Testing Alexa
With 3.5 billion people using smartphones in the world, today’s consumers have new capabilities to ask questions, stay up-to-date and make purchases online. In 2020, over 50% of search queries were done using voice on a smartphone, tablet or computer. The Dawn …
Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
Like What?
Are you familiar with the term vanity metrics? These are misleading measurements and calculations that may be fun to brag about but don’t reflect the true performance of your brand. Here’s an example. You are using social media to grow your business. You launch …
I Want to be Famous!
Should going viral be a goal for your brand content? There is a shared feeling when people see content that goes viral. When others hit the mark, we want to know their secret sauce to produce viral content for our business too. …
Why All Marketing Today Should Be Content Marketing
What is the distinction between traditional marketing and content marketing? Just like traditional marketing, content marketing is the driving force behind high-level engagement and audience interaction. Content marketing is used to generate demand across all stages of a buyer’s journey by delivering …
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