Organic Is Healthy
Search engine traffic determines how many people visit our website. And this has a direct impact on online sales and overall business profitability. A Search Engine Journal study showed that 93% of web traffic goes through a search engine. Furthermore, Smart Insights …
Newsletter Marketing
Is newsletter marketing still an effective way to promote your business? With marketers flooding inboxes with their promotions, giveaways and updates, how can your emails possibly stand out against all that noise? Actually, newsletter marketing is still one of the most powerful …
Too Many Hashtags
It started with a single tweet and became one of the most talked-about controversies of the year. When NFL superstar Colin Kaepernick posted the tweet: “Believe in something, even if it means sacrificing everything. #JustDoIt” , it kickstarted a boiling debate that …
Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Web Design
The purpose of your company’s website is to attract people to your products or services and entice them into becoming customers. Getting found on the internet is certainly a fundamental but only the first of several steps to achieve this purpose. Whether …
Testing Alexa
With 3.5 billion people using smartphones in the world, today’s consumers have new capabilities to ask questions, stay up-to-date and make purchases online. In 2020, over 50% of search queries were done using voice on a smartphone, tablet or computer. The Dawn …
Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
