Be known
on your
own terms

We work with leaders, and the organisations they build, on what they want to be known for, and on getting it to the people it was meant for.

What
we do

We work out what you want to be known for, put it into language you can use, and give you what you need for it to reach the people it was meant for.

We have been doing this work for clients for the past ten years. We have also run two magazines of our own since 2008, which is where we learned how a name is made and how it is lost.

Learn more

–

For Leaders

What is already true of you, and the strategy to be known for it.

–

For Organisations

One position your leadership will stand behind, and everything that has to follow from it.

–

Storytelling Legacy

Tharawat Magazine, Women in Family Business, and the podcasts that came from them. Published for family enterprises since 2008.

–

What’s in a Name

A podcast about how people gain, lose and reclaim control of their own story. Launching soon.

STORYTELLING LEGACY

THARAWAT MAGAZINE & WOMEN IN FAMILY BUSINESS

Publishing the stories that last, since 2008

We learned how a name is made by making two of our own. Tharawat Magazine has published the stories of family enterprises since 2008, and Women in Family Business followed in 2014, for the women running, financing and governing these companies who were largely missing from the record. Between them we have interviewed several hundred owners, founders and executives.

Explore our publications

PODCAST

Coming soon: What’s in a Name – a podcast about power, influence, and identity

We are launching a podcast dedicated to the stories behind people’s names and the origins and choices that shape them.

Real conversations with leaders who have built, lost, and reclaimed their narratives.

Get notified when we launch

Who we serve

Lansberg Gersick Advisors — Brand positioning, content strategy & content retainer

Clarifying brand positioning, creating a customer journey map and content strategy, and fulfilling a content retainer.

Qineticare — Customer journey mapping & content strategy

Creating a customer journey map that the team could easily implement and follow, as well as relevant materials and content strategies.

PwC — Content partnership with Tharawat Magazine

A content partnership alongside a Collection of interview articles and podcasts on ESG and sustainability.

Société Générale Private Banking — Content partnership with Women in Family Business

A partnership that brought the women leading family enterprises to a readership that had rarely heard from them.

First Abu Dhabi Bank — Tharawat Magazine partnership

Designing a series of interactive, linked placements for First Abu Dhabi Bank to feature prominently within Tharawat Magazine Collections.

See All Case Studies

TESTIMONIAL

Marina Vaughan Spitzy

Tecolote Advisory

The personal branding journey with OTM was revolutionary for both my business and my self-understanding. It unveiled the uniqueness of my brand and streamlined my services. Greatly appreciated. We can highly recommend!

Michel Shamil Orloff

Present Perfect Group

Each step of the process is not only a complex methodology but a fascinating journey guided by expert thinking. It is both a personal existential journey and a professional strategic exercise.