fbpx

Content Strategy

We Create Strategies That Work.

THE GREAT MARKETING AUDIT

The Great Marketing Audit is one of OTM’s most popular services and not without reason: We have found that one of the hardest things to define for brands is where they truly stand with their marketing efforts. This makes it difficult to know where to start with improving their strategies and also how to measure progress.

Our audit takes an in-depth look at where you are with your marketing and how you can take the first steps towards where you want to take your brand.

BRAND POSITIONING AND BRAND PROMISE DEVELOPMENT

Formulating a clear brand positioning is a key step towards creating a successful marketing strategy. It serves as the direction for all your brand's efforts and states the difference you mean to make to your customers' lives.

We help you formulate your brand positioning and define the brand promise you want to make to your market.

BRAND STORY DESIGN

A multi-purpose text that can be used across your brand’s channel(s) and marketing materials of choice. The Brand Story ensures that your brand uses the same narrative across all platforms and provides a consistent image to your audience. It puts into words your brand's personality and aligns your team around the same brand language.

Get in touch for more information