Personal Branding for Introverts: An Imperative, Not a Contradiction
Many of the most incredible leaders I’ve met in the course of my career actually identify as introverts, and the concept of personal branding seems intimidating, if not downright daunting, to them. I believe that often, this worry stems from the common …
Repetition Isn’t Always Redundant: Why Your Voice Stands Out
In a world brimming with information and a multitude of voices, the idea of sharing your insights might feel like adding a whisper to a roar. Yet, embracing the power of your unique perspective is essential not only for effective thought leadership …
Personal Brand vs. Company Brand – Which Comes First?
Many leaders naturally prioritise the organisation’s brand over their own. It seems like the right thing to do—devoting all branding efforts to enhancing the profile and reach of the company. However, this well-intentioned approach often leads to an underestimation of how powerful …
What I’ve Learned from Working with People on their Personal Brand
In the past few years, I’ve had the privilege of working with decision-makers from various sectors on their Personal Brand positioning and strategy. Through these experiences, I’ve gained insights into why personal branding is deeply misunderstood by many. Contrary to popular belief, …
How Personal Branding Empowers Leaders in a Complex World
As we navigate through the 21st century, leaders face a world marked by unprecedented complexity. Technological advancements are reshaping industries at breakneck speed, global economic interdependencies create volatile markets, and social dynamics shift under the influence of global challenges such as climate …