Why Confident Marketing is Not Bragging
and where the misunderstanding comes from… It’s something our clients bring up all the time. When we start talking about content marketing strategies, they invariably say: “It’s not in our nature to brag. We value humility.” Business leaders we speak to are …
3 Signs You are Having a Brand Positioning Crisis and How to Fix it
A strong brand positioning allows your customers to understand the difference you’re about to make in their lives. Customers fully connected to a brand have been shown to be 52% more valuable than satisfied customers. And when that connection intersects with emotion, …
Who Are You Competing With?
And why that’s a trick question The world is a noisier place. When it comes to sharing our opinions or marketing our businesses, we have an endless supply of digital platforms at our disposal. While this may have democratized access to customers …
Five Ways Content Can Help You Grow Your Brand
Content marketing is a powerful, proven tool that will help grow your business. Over 70 per cent of marketers believe content marketing increases consumer engagement and generates three times more leads than traditional marketing approaches[1]. And according to a recent survey of …
74 Content Ideas for your Brand
And how to find out which ones will work with your audience The many physical and digital marketing channels at our disposal provide brands with a wealth of opportunities to create different shapes and formats of content to help them create creative …
Three Sources For Content Ideas That Resonate With Your Audience
The benefits of content marketing are indisputable; however, finding good editorial topic ideas can be a challenge for many. Here are three sources for content ideas that will always be relevant to your audience: 1. Your FAQs Frequently asked questions are a …
Top 5 Content Marketing Solutions For Private Banks
From Raymond James’ Technology & Innovation blog to Julius Baer’s insightful wealth and business podcast, the world’s top private banks understand that content solutions are the key to communicating the advantages of their personalized banking experience and connecting with a new generation …
Ma-Ma-Marketing
A piece of content can only qualify for the purposes of content marketing needs when you add these two components: a conversion goal and a call to action to attain that goal. But what do appealing and actionable CTAs look like? Make …
Don’t Open That Door
In this digital age, customers have new ways to make their views known. No longer does it require a march back into a retail premise to harangue the unsuspecting salesclerk. There is a plethora of online channels where customers can vent their …
To Brand or not to Brand
Under the glare of social media, marketers need to be more careful than ever of their brand strategies. Even a single, poorly considered advertising choice can have long-lasting consequences due to the backlash. Such mistakes are accompanied by a tailspin of negative …