Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
Like What?
Are you familiar with the term vanity metrics? These are misleading measurements and calculations that may be fun to brag about but don’t reflect the true performance of your brand. Here’s an example. You are using social media to grow your business. You launch …
I Want to be Famous!
Should going viral be a goal for your brand content? There is a shared feeling when people see content that goes viral. When others hit the mark, we want to know their secret sauce to produce viral content for our business too. …
Why All Marketing Today Should Be Content Marketing
What is the distinction between traditional marketing and content marketing? Just like traditional marketing, content marketing is the driving force behind high-level engagement and audience interaction. Content marketing is used to generate demand across all stages of a buyer’s journey by delivering …
Three Ways to Kick Off Low-Effort Content Marketing
Are you struggling to maintain a steady flow of content for your audience? A lot of people have good intentions when it comes to content marketing for their business. Yet, many often shy away because they either don’t know where to start …
Is a Magazine the Right Medium for Your Brand?
Seeking the customer-centric experience that only a magazine can bring While the hectic, cluttered landscape of the digital world makes establishing meaningful relationships and trust challenging at times, the connection that a reader can establish with a physical magazine is always intimate …
How Big Data and Artificial Intelligence are Changing Marketing
We create dizzying amounts of data every day. By 2020, in each and every second, we will generate 1.7MB of data for every person on earth. On a global basis, we’re now measuring data in exabytes and zettabytes: trillions and quintillions of bytes. Research group IDC …