Why Confident Marketing is Not Bragging
and where the misunderstanding comes from… It’s something our clients bring up all the time. When we start talking about content marketing strategies, they invariably say: “It’s not in our nature to brag. We value humility.” Business leaders we speak to are …
3 Signs You are Having a Brand Positioning Crisis and How to Fix it
A strong brand positioning allows your customers to understand the difference you’re about to make in their lives. Customers fully connected to a brand have been shown to be 52% more valuable than satisfied customers. And when that connection intersects with emotion, …