First Abu Dhabi Bank (FAB)is the largest bank in the United Arab Emirates, established in April 2017 through the merger of the National Bank of Abu Dhabi and First Gulf Bank. Its network spans over 19 countries.
FAB Private Banking was looking to extend its brand reach in the countries it already serves and strengthen its reputation as a global player. Entrepreneurs and family business owners rank highly among FAB’s ideal clientele, and they needed a way to reach these prospects.
OTM designed a series of interactive, linked advertisements to feature prominently within Tharawat Magazine Collections. Tharawat Magazine’s readership correlates with FAB’s ideal clientele, so advertisements placed within the online publication were targeted and curated in new ways to reach FAB’s audience.
- The Tharawat Magazine Collections that featured FAB advertisements were viewed by over 300’000 in more than 30 countries.
- FAB was associated with the theme of the collection their advertising featured in Crisis Management — solidifying the brand as a positivistic and forward-thinking provider in the eyes of stakeholders.