The Client
Trusted Family offers a single, secure and centralised governance platform, enabling directors, shareholders, family members and their close advisors to easily connect, communicate and collaborate from anywhere, at any time, on any device. The company is headquartered in Brussels, Belgium, with offices in London and New York, and family business clients in 25 countries globally.
The Challenge
Trusted Family needed an advertising solution to help spread the word about their governance platform and generate new clients. As the world’s leading family business publication, OTM’s Tharawat Magazine represents the ideal advertising partner for Trusted Family because of our extensive reach, and our focus on content that contributes to multigenerational sustainability.
Our Solution
As an advertising partner Tharawat Magazine published an editorial by the client company’s founders to start building the relationship between them and our readership. We also featured Trusted Family click-through video advertisements in our interactive family office collection, and hosted banner advertising that lived on our landing page for several weeks.
The Impact
- The Trusted Family editorial was viewed over 20’000 times, and their association with Tharawat Magazine strengthened their reputation as a provider dedicated to family business continuity.
- The collection articles that featured their advertisements were accessed over 150’000 times in 30 countries, helping to raise brand awareness and generate leads.