Personal Branding for Introverts: An Imperative, Not a Contradiction
Many of the most incredible leaders I’ve met in the course of my career actually identify as introverts, and the concept of personal branding seems intimidating, if not downright daunting, to them. I believe that often, this worry stems from the common …
Repetition Isn’t Always Redundant: Why Your Voice Stands Out
In a world brimming with information and a multitude of voices, the idea of sharing your insights might feel like adding a whisper to a roar. Yet, embracing the power of your unique perspective is essential not only for effective thought leadership …
Personal Brand vs. Company Brand – Which Comes First?
Many leaders naturally prioritise the organisation’s brand over their own. It seems like the right thing to do—devoting all branding efforts to enhancing the profile and reach of the company. However, this well-intentioned approach often leads to an underestimation of how powerful …
What I’ve Learned from Working with People on their Personal Brand
In the past few years, I’ve had the privilege of working with decision-makers from various sectors on their Personal Brand positioning and strategy. Through these experiences, I’ve gained insights into why personal branding is deeply misunderstood by many. Contrary to popular belief, …
How Personal Branding Empowers Leaders in a Complex World
As we navigate through the 21st century, leaders face a world marked by unprecedented complexity. Technological advancements are reshaping industries at breakneck speed, global economic interdependencies create volatile markets, and social dynamics shift under the influence of global challenges such as climate …
Advertising Solution for Trusted Family on Tharawat Magazine
The Client Trusted Family offers a single, secure and centralised governance platform, enabling directors, shareholders, family members and their close advisors to easily connect, communicate and collaborate from anywhere, at any time, on any device. The company is headquartered in Brussels, Belgium, …
IMD & Tharawat Magazine Content Partnership and Rich Advertisements
The Client Founded 75 years ago, IMD is an independent academic institution with Swiss roots and global reach — a pioneering force in developing transformative leaders who make great contributions to society. The Challenge IMD needed a simple yet targeted solution to promote …
Personal Branding, Content Marketing Strategy
The Client The client is a successful next-generation family business owner and entrepreneur with a deep appreciation for content creation. The Challenge Like most family business owners, our client wears many hats. Having found the ideal balance between these roles in practice, …
Editorial eBook Production for Trusted Family
The Client Trusted Family offers a single, secure and centralised governance platform, enabling directors, shareholders, family members and their close advisors to easily connect, communicate and collaborate from anywhere, at any time, on any device. The company is headquartered in Brussels, Belgium, …
Content Strategy and Brand Positioning for Private Bank
The Client FAB is the largest bank in the United Arab Emirates, established in April 2017 through the merger of the National Bank of Abu Dhabi and First Gulf Bank. Its network spans over 19 countries. The Challenge FAB Private Banking was …