Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Historical Data
Using your data is essential for growing a business, but how much data do you actually need? In principle, the more data we have, the better. However, the past 10 to 20 years have seen an exponential rise in available data, both …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
Top Five Signs You Need to Start a Podcast
Podcasting, once the domain of hobbyists, has grown into a massive industry. Despite being a relatively recent phenomenon, podcasts were incredibly quick to rise in popularity after the audible revolution in 2004. Today, there are 750,000 podcast shows available across many different streaming services; that’s over 30 million …
Like What?
Are you familiar with the term vanity metrics? These are misleading measurements and calculations that may be fun to brag about but don’t reflect the true performance of your brand. Here’s an example. You are using social media to grow your business. You launch …
Five Brands That Have Mastered the Art of Brand Story Design
A brand story is the narrative around your brand identity that inspires an emotional reaction in your audiences. It isn’t only about words on a page; it’s about ensuring that everything about your brand – every interaction your audience has with it …
I Want to be Famous!
Should going viral be a goal for your brand content? There is a shared feeling when people see content that goes viral. When others hit the mark, we want to know their secret sauce to produce viral content for our business too. …
Why All Marketing Today Should Be Content Marketing
What is the distinction between traditional marketing and content marketing? Just like traditional marketing, content marketing is the driving force behind high-level engagement and audience interaction. Content marketing is used to generate demand across all stages of a buyer’s journey by delivering …
Three Ways to Kick Off Low-Effort Content Marketing
Are you struggling to maintain a steady flow of content for your audience? A lot of people have good intentions when it comes to content marketing for their business. Yet, many often shy away because they either don’t know where to start …
