Brand Saga
There is nothing more crucial to starting a relationship with your customers on the right note than sharing with them the true story of who you are and why it should matter to them. In an earlier post, we’ve looked at the ingredients …
Back to Normal
Different sectors have borne the brunt of the coronavirus in very different ways. While travel and aviation may take years to recover, for some in the technology sector, the last few months have been boomtime. While it looks like the post-pandemic “normal” …
Organic Is Healthy
Search engine traffic determines how many people visit our website. And this has a direct impact on online sales and overall business profitability. A Search Engine Journal study showed that 93% of web traffic goes through a search engine. Furthermore, Smart Insights …
Riddle Instructions
In a way, your product instruction manual or video can be a fundamental part of your content marketing. This is the content that is closest to home – it can show how well you know your customers and the questions they might …
Newsletter Marketing
Is newsletter marketing still an effective way to promote your business? With marketers flooding inboxes with their promotions, giveaways and updates, how can your emails possibly stand out against all that noise? Actually, newsletter marketing is still one of the most powerful …
Too Many Hashtags
It started with a single tweet and became one of the most talked-about controversies of the year. When NFL superstar Colin Kaepernick posted the tweet: “Believe in something, even if it means sacrificing everything. #JustDoIt” , it kickstarted a boiling debate that …
Sharing not Caring
Have you been following the 20:80 rule for your content distribution? In a nutshell, if you put 20% into production, then your 80% should go into distribution. This ratio offers a strong framework to make your content marketing efforts more consistent and …
Remote SEO
In the early 2000s, even a small investment in search engine optimisation (SEO) could make a massive difference to the success of an organisation’s online strategy. In those days, few even knew the difference between paid-for and organic search. Over the last …
Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Web Design
The purpose of your company’s website is to attract people to your products or services and entice them into becoming customers. Getting found on the internet is certainly a fundamental but only the first of several steps to achieve this purpose. Whether …