The Data Barter – What we Share and Why we Should Care
The EU’s General Data Protection Regulation (GDPR) has sparked a little revolution in the way we think about our personal data. Governments around the world are looking at the regulation and asking how it can inform the debate around the protection of …
Podcast Launch Master Checklist
PLANNING Before you get started on your podcast, you need to follow standard marketing planning procedures: define your objectives, target audience, strategy and tactics. Define your objectives Why do you want to launch your podcast? Be clear about your objectives: Lead generation/brand …
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Four Great Omnichannel Experiences
Count the number of devices, platforms and services that keep you connected in the digital world. With so many technologies integrated into our day-to-day lives, how can today’s brands ensure a consistent experience across all pathways and meeting points? Whether it’s through …
Less is More
There is no denying that beauty is in the eye of the beholder. There are so many different ways to be beautiful: a host of golden daffodils, the light twinkling on an azure sea, the sound of a nightingale. One woman’s Picasso …
Scary Stats
Are you afraid to create content for your podcast? Have you even started one yet? What are the reasons holding you back? Anyone entering into the world of creating content knows that we’re living in a noisy time. Attention spans are dropping, …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Historical Data
Using your data is essential for growing a business, but how much data do you actually need? In principle, the more data we have, the better. However, the past 10 to 20 years have seen an exponential rise in available data, both …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
