Three Sources For Content Ideas That Resonate With Your Audience

The benefits of content marketing are indisputable; however, finding good editorial topic ideas can be a challenge for many. Here are three sources for content ideas that will always be relevant to your audience:

1. Your FAQs

Frequently asked questions are a great place to start for content ideas.

Imagine having a piece of content based on your customers’ most pressing concerns about your products and services. It’s a powerful tool for both your marketing and sales teams.

2. Google Search Queries

Everyone looks for answers on Google.

Their questions and search terms are available to you to understand more about what interests people about your product and service category. Look up trending search terms and build your content strategy around them.

3. Expertise in your team

Your team is a treasure of expertise and content. Create an overview of topics in which each team member is most competent and start ideating content ideas around them.