Trusted Family offers a single, secure and centralised governance platform, enabling directors, shareholders, family members and their close advisors to easily connect, communicate and collaborate from anywhere, at any time, on any device. The company is headquartered in Brussels, Belgium, with offices in London and New York, and family business clients in 25 countries globally.
To generate brand awareness, Trusted Family wanted to create a high-end editorial ebook that would appeal to their target audience: sizable family enterprises. Trusted Family needed a partner to help them plan and execute the project.
As a content studio with more than a decade in publishing, OTM was able to design and create Trusted Family’s ebook.
Content-wise, the ebook was informed by a process of editorial analysis and series of suggestions based on keywords Trusted Family wanted to rank for. OTM wrote and designed the book in-house, capturing the high-end feel they had imagined and positioning them as a source for thought leadership on family enterprise continuity.
The Trusted Family ebook was successful as a content-based lead generation tool, raising brand awareness and increasing interest in their platform.