Remote SEO

In the early 2000s, even a small investment in search engine optimisation (SEO) could make a massive difference to the success of an organisation’s online strategy. In those days, few even knew the difference between paid-for and organic search.

Over the last 20 years, much has changed.

In many industries, paid-search advertising has become a high-intensity bidding war that can be prohibitively expensive to new entrants. This places an even greater importance on SEO for those who can’t afford to rely on paid search.

There are now few organisations for which SEO is not an essential part of every marketing strategy. Brands have to invest time and effort in SEO to ensure they are found online.

The search engines have evolved too. According to Search Engine Land, Google made 3,200 changes to its search in 2018 alone.

Staying abreast of these changes is crucial because 91 per cent of online experiences begin with a search engine. And, of those, more than 70 per cent don’t get past the first page.

Staying abreast of these changes is crucial because 91 per cent of online experiences begin with a search engine. And, of those, more than 70 per cent don’t get past the first page.

This means that having your website’s content returned on the first page of Google’s search results when people search for the products or services you sell continues to have a decisive impact on online success.

Meanwhile, the stakes continue to increase. At the turn of the millennium, online sales accounted for just 1 per cent of global retail sales. Last year, online sales had grown to represent 16 per cent of global retail sales.

If your brand is going to take advantage of this growth, you need to optimise your website to ensure that the people who are looking for the products or services you provide can find your company easily online.

But… who are you optimising it for? To do what? What do they want to do? And what search terms are they likely to use in order to find it?

All these questions need answering before any optimisation work can begin. And once you’ve got over this difficult hurdle, you need to get down to the detail of SEO itself.

Search engine optimisation is definitely a topic that someone in your company needs to specialise in, or you should employ very trusted advisors who can take on SEO for you.

Search engine optimisation is definitely a topic that someone in your company needs to specialise in, or you should employ very trusted advisors who can take on SEO for you. Beyond staying abreast of search algorithms, these SEO leaders must be able to think creatively about which search results are important to your business, as well as how to dominate them.

With the advent of new intelligent tools to help manage SEO, it’s getting even harder to stay ahead of competitors – unless you have access to the same AI and machine learning tools too.

These new AI tools remove some of the obscurity: with detailed information and the ability to tweak your online content and understand exactly how that affects your rankings, you regain control. And because it is an area that is evolving so rapidly, a trusted SEO partner becomes an even more important asset to your business.