Five Ways Content Can Help You Grow Your Brand
Content marketing is a powerful, proven tool that will help grow your business. Over 70 per cent of marketers believe content marketing increases consumer engagement and generates three times more leads than traditional marketing approaches[1]. And according to a recent survey of …
74 Content Ideas for your Brand
And how to find out which ones will work with your audience The many physical and digital marketing channels at our disposal provide brands with a wealth of opportunities to create different shapes and formats of content to help them create creative …
Launch Your Own Podcast: Steps and Recommendations
Podcasting is having a moment. In the UK, communications authority Ofcom reports that the number of people listening to podcasts jumped by 24% this year. At 7.1 million, the total number of listeners is more than double what it was five years ago. In …
Let’s Make a Movie
Mark Twain once said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new …
Quiz – If Your Family Business Were a Movie, What Would it Be?
Have you ever found similarities between your family members and movie characters? Ever wondered what kind of movie your family business resembles? Take this fun quiz to find out! Did you know that storytelling is vital for family businesses? Part of what …
Five Lessons We Have Learned from Running Tharawat Magazine
I often get asked what advice I would give to anyone considering launching a new publication. When Tharawat Magazine first launched in 2008, it was at the height of the worldwide economic crisis. So, my knee-jerk response would be to try not …
Four Differences Between Corporate Video and Documentary Films For Business
Businesses have long employed corporate video as a marketing tool to advertise products, pitch services and build brand identity through visual expression. From explainer shorts and company leadership videos to customer testimonials and promotional material, YouTube now streams corporate content to 30 …
Three Tips to Respect the 20:80 Content Rule
One of the most common problems with the marketer is that they don't know how to start a Promotion Campaign while they have so many interesting ideas. Feeling confused about utilizing multiple channels to promote your campaign. This is your guide to …