Shifting Marketing Culture from Gut-Data to Data-Data
Moving towards data-driven marketing is hard. Surprisingly, implementing new technology is not the biggest challenge to bringing about changes in your marketing strategy. The real obstacle is a marketing culture that refuses to shift from “gut-data” to “data-data”. Why is it so …
Why You Should Treat Your Marketing Material Like Apple Treats Its User Experience
Many brands believe that they cannot or don’t need to create appealing designs due to the nature of their product or service. This couldn’t be further from the truth. What you have to remember is that there is always another person on …
Is Marketing Technology Making Us Lose the Personal Touch?
Technological advance can be a polariser. Early adopters seek the excitement of the latest tech in order to exploit competitive advantage. Critics can’t shake the notion that we are sliding towards a Terminator-style future without the appropriate safeguards in place. The truth …
How Big Data and Artificial Intelligence are Changing Marketing
We create dizzying amounts of data every day. By 2020, in each and every second, we will generate 1.7MB of data for every person on earth. On a global basis, we’re now measuring data in exabytes and zettabytes: trillions and quintillions of bytes. Research group IDC …
Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …
Why Your Family Business Needs a Film
Did you know that an embedded video can increase the traffic to your website by up to 55%? In the past, a company’s use of video and film was limited to TV adverts and the occasional corporate training video. Today, businesses across a …
How Your Blog Can Help You Grow Your Business
Every business owner and marketer knows how important return on investment is. What some might not realise is that a blog is one of the most effective channels to leverage when pursuing this goal. With a blog, you can engage both existing …
What’s Omnichannel Marketing and Why You Are Missing Out by Not Doing it
A 2018 survey by Rakuten Marketing showed that marketing departments worldwide believe they are wasting 26 per cent of their budgets pursuing the wrong channels and strategies. Regardless of the size of the enterprises surveyed, it is a significant amount of capital that …
Better Content Creation Through Better Listening
As far as social media marketing channels go, Instagram has been a major power player for a while. And that's particularly true for e-commerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement. In this starter guide, …