Sharing not Caring
June 11, 2020
Have you been following the 20:80 rule for your content distribution? In a nutshell, if you put 20% into production, then your 80% should go into distribution. This ratio offers a strong framework to make your content marketing efforts more consistent and …
Like What?
November 14, 2019
Are you familiar with the term vanity metrics? These are misleading measurements and calculations that may be fun to brag about but don’t reflect the true performance of your brand. Here’s an example. You are using social media to grow your business. You launch …