Personal Branding for Introverts: An Imperative, Not a Contradiction
Many of the most incredible leaders I’ve met in the course of my career actually identify as introverts, and the concept of personal branding seems intimidating, if not downright daunting, to them. I believe that often, this worry stems from the common …
Repetition Isn’t Always Redundant: Why Your Voice Stands Out
In a world brimming with information and a multitude of voices, the idea of sharing your insights might feel like adding a whisper to a roar. Yet, embracing the power of your unique perspective is essential not only for effective thought leadership …
Personal Brand vs. Company Brand – Which Comes First?
Many leaders naturally prioritise the organisation’s brand over their own. It seems like the right thing to do—devoting all branding efforts to enhancing the profile and reach of the company. However, this well-intentioned approach often leads to an underestimation of how powerful …
Personal Branding, Content Marketing Strategy
The Client The client is a successful next-generation family business owner and entrepreneur with a deep appreciation for content creation. The Challenge Like most family business owners, our client wears many hats. Having found the ideal balance between these roles in practice, …