The Data Barter – What we Share and Why we Should Care
The EU’s General Data Protection Regulation (GDPR) has sparked a little revolution in the way we think about our personal data. Governments around the world are looking at the regulation and asking how it can inform the debate around the protection of …
Cooking Data
A lot has been said about the potential of big data in the marketing realm. We also know that, thanks to increasing digitalisation, many businesses find themselves with a wealth of data without necessarily knowing what to do with it or where …
Historical Data
Using your data is essential for growing a business, but how much data do you actually need? In principle, the more data we have, the better. However, the past 10 to 20 years have seen an exponential rise in available data, both …
Creative Data
You’re probably familiar with the phrase “lies, damn lies, and statistics”. It’s primarily a complaint against the “creative” use of data. Of course, it’s also a witty aside about the power of data to mislead, which tells us something about propaganda and …
Shifting Marketing Culture from Gut-Data to Data-Data
Moving towards data-driven marketing is hard. Surprisingly, implementing new technology is not the biggest challenge to bringing about changes in your marketing strategy. The real obstacle is a marketing culture that refuses to shift from “gut-data” to “data-data”. Why is it so …