Trending News
It is undeniable that content marketing is extremely effective in terms of return on investment. Companies with blogs, on average, win an extra 67% of leads compared to those that don’t have one. Nearly half of all buyers will view three to …
Brand Saga
There is nothing more crucial to starting a relationship with your customers on the right note than sharing with them the true story of who you are and why it should matter to them. In an earlier post, we’ve looked at the ingredients …
I Want to be Famous!
Should going viral be a goal for your brand content? There is a shared feeling when people see content that goes viral. When others hit the mark, we want to know their secret sauce to produce viral content for our business too. …
Why All Marketing Today Should Be Content Marketing
What is the distinction between traditional marketing and content marketing? Just like traditional marketing, content marketing is the driving force behind high-level engagement and audience interaction. Content marketing is used to generate demand across all stages of a buyer’s journey by delivering …
Three Ways to Kick Off Low-Effort Content Marketing
Are you struggling to maintain a steady flow of content for your audience? A lot of people have good intentions when it comes to content marketing for their business. Yet, many often shy away because they either don’t know where to start …
The Power of Finding Your Voice as a Brand
Take a moment and think about a time when something you said made a real difference for someone. Maybe it was a choice piece of advice delivered at the right time. Maybe it was a needed pep talk. Or maybe it was …
Seven Reasons Why Your Brand Needs a Blog
According to research from The McCarthy Group, approximately 84% of Millennials report disliking advertising in general. Today’s customers don’t want to be advertised to; they want to engage with informative, interesting and entertaining content. This is only one of the reasons why it’s …