Podcast Launch Master Checklist
PLANNING Before you get started on your podcast, you need to follow standard marketing planning procedures: define your objectives, target audience, strategy and tactics. Define your objectives Why do you want to launch your podcast? Be clear about your objectives: Lead generation/brand …
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Launch Your Own Podcast: Steps and Recommendations
Podcasting is having a moment. In the UK, communications authority Ofcom reports that the number of people listening to podcasts jumped by 24% this year. At 7.1 million, the total number of listeners is more than double what it was five years ago. In …