The Power of Finding Your Voice as a Brand
Take a moment and think about a time when something you said made a real difference for someone. Maybe it was a choice piece of advice delivered at the right time. Maybe it was a needed pep talk. Or maybe it was …
The Meaning of Data
Do we all need to be data analysts? We all understand the potential of marketing data. It has a vital role to play in our understanding and optimisation of all our marketing activities. We all, also, understand that simply amassing data isn’t …
Five Examples of Successful Print Magazines Published by Brands
As advertising budgets continue to switch to digital channels, print advertising sales have floundered. There’s been a consistent fall in sales of both the glossy ads of luxury and high-end brands and the more prosaic local ads. But there is a renaissance happening in …
When Passion is not Enough: The Importance of Market Research
If you’re going to sell a product, you need to love it. After all, if you aren’t convinced, why should anyone else be? That passion and conviction is going to carry you over a lot of hurdles through the many hard times …
Shifting Marketing Culture from Gut-Data to Data-Data
Moving towards data-driven marketing is hard. Surprisingly, implementing new technology is not the biggest challenge to bringing about changes in your marketing strategy. The real obstacle is a marketing culture that refuses to shift from “gut-data” to “data-data”. Why is it so …
Why You Should Treat Your Marketing Material Like Apple Treats Its User Experience
Many brands believe that they cannot or don’t need to create appealing designs due to the nature of their product or service. This couldn’t be further from the truth. What you have to remember is that there is always another person on …
Is Marketing Technology Making Us Lose the Personal Touch?
Technological advance can be a polariser. Early adopters seek the excitement of the latest tech in order to exploit competitive advantage. Critics can’t shake the notion that we are sliding towards a Terminator-style future without the appropriate safeguards in place. The truth …
Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …
Why Your Family Business Needs a Film
Did you know that an embedded video can increase the traffic to your website by up to 55%? In the past, a company’s use of video and film was limited to TV adverts and the occasional corporate training video. Today, businesses across a …
How Your Blog Can Help You Grow Your Business
Every business owner and marketer knows how important return on investment is. What some might not realise is that a blog is one of the most effective channels to leverage when pursuing this goal. With a blog, you can engage both existing …