Is Marketing Technology Making Us Lose the Personal Touch?
Technological advance can be a polariser. Early adopters seek the excitement of the latest tech in order to exploit competitive advantage. Critics can’t shake the notion that we are sliding towards a Terminator-style future without the appropriate safeguards in place. The truth …
Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …
Why Your Family Business Needs a Film
Did you know that an embedded video can increase the traffic to your website by up to 55%? In the past, a company’s use of video and film was limited to TV adverts and the occasional corporate training video. Today, businesses across a …
How Your Blog Can Help You Grow Your Business
Every business owner and marketer knows how important return on investment is. What some might not realise is that a blog is one of the most effective channels to leverage when pursuing this goal. With a blog, you can engage both existing …
Seven Reasons Why Your Brand Needs a Blog
According to research from The McCarthy Group, approximately 84% of Millennials report disliking advertising in general. Today’s customers don’t want to be advertised to; they want to engage with informative, interesting and entertaining content. This is only one of the reasons why it’s …
What’s Omnichannel Marketing and Why You Are Missing Out by Not Doing it
A 2018 survey by Rakuten Marketing showed that marketing departments worldwide believe they are wasting 26 per cent of their budgets pursuing the wrong channels and strategies. Regardless of the size of the enterprises surveyed, it is a significant amount of capital that …
Better Content Creation Through Better Listening
As far as social media marketing channels go, Instagram has been a major power player for a while. And that's particularly true for e-commerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement. In this starter guide, …
Implementing a Data-Driven Content Strategy – Where to Start
With a growing number of stores, more and more entrepreneurs want to start selling online with an eCommerce platform like Shopify. Why is it so popular recently? Is it proper for your business model? And how to start a business on Shopify? …