Three Ways to Kick Off Low-Effort Content Marketing
Are you struggling to maintain a steady flow of content for your audience? A lot of people have good intentions when it comes to content marketing for their business. Yet, many often shy away because they either don’t know where to start …
Is a Magazine the Right Medium for Your Brand?
Seeking the customer-centric experience that only a magazine can bring While the hectic, cluttered landscape of the digital world makes establishing meaningful relationships and trust challenging at times, the connection that a reader can establish with a physical magazine is always intimate …
The Power of Finding Your Voice as a Brand
Take a moment and think about a time when something you said made a real difference for someone. Maybe it was a choice piece of advice delivered at the right time. Maybe it was a needed pep talk. Or maybe it was …
The Meaning of Data
Do we all need to be data analysts? We all understand the potential of marketing data. It has a vital role to play in our understanding and optimisation of all our marketing activities. We all, also, understand that simply amassing data isn’t …
Five Examples of Successful Print Magazines Published by Brands
As advertising budgets continue to switch to digital channels, print advertising sales have floundered. There’s been a consistent fall in sales of both the glossy ads of luxury and high-end brands and the more prosaic local ads. But there is a renaissance happening in …
When Passion is not Enough: The Importance of Market Research
If you’re going to sell a product, you need to love it. After all, if you aren’t convinced, why should anyone else be? That passion and conviction is going to carry you over a lot of hurdles through the many hard times …
Shifting Marketing Culture from Gut-Data to Data-Data
Moving towards data-driven marketing is hard. Surprisingly, implementing new technology is not the biggest challenge to bringing about changes in your marketing strategy. The real obstacle is a marketing culture that refuses to shift from “gut-data” to “data-data”. Why is it so …
Why You Should Treat Your Marketing Material Like Apple Treats Its User Experience
Many brands believe that they cannot or don’t need to create appealing designs due to the nature of their product or service. This couldn’t be further from the truth. What you have to remember is that there is always another person on …
Is Marketing Technology Making Us Lose the Personal Touch?
Technological advance can be a polariser. Early adopters seek the excitement of the latest tech in order to exploit competitive advantage. Critics can’t shake the notion that we are sliding towards a Terminator-style future without the appropriate safeguards in place. The truth …
Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …