Four Great Omnichannel Experiences
Count the number of devices, platforms and services that keep you connected in the digital world. With so many technologies integrated into our day-to-day lives, how can today’s brands ensure a consistent experience across all pathways and meeting points? Whether it’s through …
What’s Omnichannel Marketing and Why You Are Missing Out by Not Doing it
A 2018 survey by Rakuten Marketing showed that marketing departments worldwide believe they are wasting 26 per cent of their budgets pursuing the wrong channels and strategies. Regardless of the size of the enterprises surveyed, it is a significant amount of capital that …