Five Lessons We Have Learned from Running Tharawat Magazine
I often get asked what advice I would give to anyone considering launching a new publication. When Tharawat Magazine first launched in 2008, it was at the height of the worldwide economic crisis. So, my knee-jerk response would be to try not …
Is a Magazine the Right Medium for Your Brand?
Seeking the customer-centric experience that only a magazine can bring While the hectic, cluttered landscape of the digital world makes establishing meaningful relationships and trust challenging at times, the connection that a reader can establish with a physical magazine is always intimate …
Five Examples of Successful Print Magazines Published by Brands
As advertising budgets continue to switch to digital channels, print advertising sales have floundered. There’s been a consistent fall in sales of both the glossy ads of luxury and high-end brands and the more prosaic local ads. But there is a renaissance happening in …