Shifting Marketing Culture from Gut-Data to Data-Data
Moving towards data-driven marketing is hard. Surprisingly, implementing new technology is not the biggest challenge to bringing about changes in your marketing strategy. The real obstacle is a marketing culture that refuses to shift from “gut-data” to “data-data”. Why is it so …
Good Morning Data: Data vs Intuition in Marketing
Is data replacing intuition and creativity in marketing? Marketing data is accessible, timely and (usually) easy to work with. In digital marketing, it’s both the input and the reward. We’re rapidly amassing data points on our customers, and if we know how …