To Brand or not to Brand
Under the glare of social media, marketers need to be more careful than ever of their brand strategies. Even a single, poorly considered advertising choice can have long-lasting consequences due to the backlash. Such mistakes are accompanied by a tailspin of negative …
Five Brands That Have Mastered the Art of Brand Story Design
A brand story is the narrative around your brand identity that inspires an emotional reaction in your audiences. It isn’t only about words on a page; it’s about ensuring that everything about your brand – every interaction your audience has with it …
