Brand Saga
There is nothing more crucial to starting a relationship with your customers on the right note than sharing with them the true story of who you are and why it should matter to them. In an earlier post, we’ve looked at the ingredients …
Old School Investigation
Today’s customers want to know where the goods they buy come from. They expect full transparency as to whether a product has been ethically sourced, the treatment of labourers and whether or not a business is actually trustworthy. From a content marketing …
Five Brands That Have Mastered the Art of Brand Story Design
A brand story is the narrative around your brand identity that inspires an emotional reaction in your audiences. It isn’t only about words on a page; it’s about ensuring that everything about your brand – every interaction your audience has with it …