Content strategy
![Content strategy](https://orbisterramedia.com/wp-content/uploads/2020/06/pereanu-sebastian-qFH7-yKoxik-unsplash-770x510.jpg)
Content strategy refers to the planning, development, and management of content—written or in other media. The term has been particularly common in web development since the late 1990s.
It is a recognised field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication.