Content
In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as …
Blog
A blog (a truncation of “weblog”) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears …
Data
Data are values of qualitative or quantitative variables, belonging to a set of items. Data in computing are represented in a structure, often tabular (represented by rows and columns), a tree (a set of nodes with parent-children relationship) or a graph structure …
Conversion marketing
Conversion marketing is an eCommerce phrase most commonly used to describe the act of converting site visitors into paying customers. Although different sites may consider a “conversion” to be some sort of result other than a sale. One example of a conversion …
Film
Film, also called movie or motion picture, is a medium used to simulate experiences that communicate ideas, stories, perceptions, feelings, beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations. The word “cinema”, short for …
Marketing
Marketing is the process of communicating the value of a product or service to customers. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic …
Corporate video
Corporate video production refers to audio-visual corporate communications material commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited …
Customer
A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. {{#invoke:Footnotes|sfn}}{{#invoke:Footnotes|sfn}} Customers are generally categorized into two types: …
Reputation
Reputation of a social entity is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields. Reputation may be considered as a component of …
Omnichannel marketing
Omnichannel marketing is an approach to multi-channel marketing. Its purpose is to give users a unified series of interactions over time with a brand and its products or services.
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