FOR ORGANISATIONS

Turn what you do into what you are known for.

Most organisations are described differently depending on who is asked. We work with leadership teams to agree on one account of what their organisation stands for, establish how that reaches the people they serve, and produce the work that builds their name.

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CHALLENGE

THE PROBLEM WE SOLVE

Brilliant work, but no one knows about it

Many organisations today are:

Established, but not distinctive.
Consistent in their work, but not in their story.
Known for what they do, but not for what they stand for.

The result?

Every brief starts from scratch, every department describes the company its own way, and the competitor with the clearer account is the one a client repeats back to their own board. We have seen first-hand how getting the story right and aligning everyone around it brings growth and builds a name that holds.

PROCESS

OUR APPROACH

From positioning to production

BRAND POSITIONING & STORY

Define your direction

We start by clarifying:

Your core purpose and values.
Your audience and what they need from you.
What you do that the others do not.
What you want to be recognised for.

CUSTOMER JOURNEY MAPPING

Map your audience’s experience

We map what your customers actually experience: where they first hear of you, what they are feeling at each stage, and what they need from you at that moment. This includes:

Where customers arrive, what they feel when they get there, and what would make them trust you.
What has to be said at each stage, when, and on which channel.
What your systems should be doing at each stage, and where a step is missing or still done by hand.

BRAND STUDIO RETAINER

Bring your strategy to life

Once the strategy exists, someone has to produce the work. Where you cannot resource that well in-house, we do it, working to the map and the strategy you have already agreed:

Visual Identity: Logos, brand guidelines, and design systems.
Written Content: Articles, white papers, case studies.
Multimedia: Videos, podcasts, and interactive content.

The Brand Studio Retainer service is reserved for existing clients of OTM. Contact us to learn more about how to get to this part of our services.

IMPACT

WHAT OUR APPROACH CHANGES

What you will achieve

Clarity

Stronger alignment on what you want to be known for and around your brand narrative.

Influence

Everyone describes the organisation the same way, so what people repeat back to you is what you meant to say.

Visibility

Reach and engagement that is channelled into a coherent experience for your customers.

Agreement

Internal disagreement surfaced and resolved rather than papered over, with your leadership behind the result rather than consulted about it.

ABOUT US

WHY OTM?

A partner who understands storytelling

We have been doing this work for clients for ten years, across sectors and across the world. We have also run two magazines of our own since 2008, which is where we learned how a name is made and how it is lost.

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“The OTM team were willing to help educate and take questions from our global team throughout the process as we engaged in our broader rebranding. This was critical from a change management perspective.”

Devin DeCiantis,
Managing Partner at Lansberg Gersick Advisors