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FOR LEADERS

Define what you stand for. And be known for it.

Most leaders we meet are known already, but for the last thing they did, or to a smaller circle than their work deserves, or in terms somebody else chose. That only becomes a problem when the invitations start arriving, or a transition is coming, and what is said about you has to be accurate.

We work out what you want to be known for, test it against what people who already know your work say about it, and put it into language you can use. The first story that changes is the one you tell yourself.


THE REALITY WE SEE

Visible, but
not recognised

Many leaders today are:

  • Active, but not intentional.
  • Present, but not aligned.
  • Known for their titles, but not their ideas or values.


The result?
Noise, fatigue, and a sense of performing rather than expressing. We believe personal branding should feel grounding and not extractive.

REALITY
For leaders

APPROACH
THE SERVICES WE OFFER

From clarity to lived influence

Nothing here is rushed and nothing is generic, because the work starts from what is already true about you and then tests it against what the people around you already see.

FOR YOUR TEAM

Personal Branding Workshop

An introduction to the method, in a group. The session where a leadership team finds out what it actually stands for.

Through interactive reflection and guided discussion, participants explore:

  • What they stand for, and the impact they want to make.
  • The gap between how they are perceived and how they want to be.
  • How their own positioning strengthens the organisation rather than competing with it.
  • What their colleagues are best at, and how to say so to a client.
    FOR YOU

    Personal Branding Journey

    Includes your Personal Brand Positioning and Personal Brand Story. Clarity before visibility. The strategic foundation for everything that follows.

    Through long recorded conversations, a workshop and interviews with people who know your work, we establish:

    • What you want to be known for.
    • Your core themes, ideas, and point of view.
    • The audiences that matter most.
    • The boundaries you want to keep.
    MORE FOR YOU

    Personal Brand Retainer

    After the strategy, the practice. What the months immediately after the Journey look like.

    Through a standing weekly session and the work that happens between them, a team that already knows you takes on:

    • Your channel and editorial strategy.
    • Content made with you, in your voice.
    • Preparation for the meeting, the panel, the interview.
    • The profile and speaker materials others ask you for.

    IMPACT
    WHAT CHANGES FOR YOU

    What you leave with

    • A position you recognise immediately, because it is already true of you.
    • Your Personal Brand Positioning and your Personal Brand Story, in writing.
    • Words you can use tomorrow, in a meeting, on a stage, and in print.
    • A way to tell whether it is working, rather than relying on whatever feedback happens to reach you.
    • A changed account of yourself, which clients consistently describe as the part that mattered.

    ABOUT US
    WHY OTM?

    Why work with us

    Orbis Terra Media has spent the past ten years working with leaders on what they are known for, and the same two people stay with an engagement from the first conversation to the last. We are a family-owned business, and we have run two magazines of our own since 2008, interviewing several hundred owners, founders and executives in the course of it.

    “The personal branding journey with OTM was revolutionary for both my business and my self-understanding. It unveiled the uniqueness of my brand and streamlined my services.”

    Marina Vaughan Spitzy,
    Founder of Tecolote Advisory


    Want to get in touch with
    Orbis Terra Media?