The team behind the work
Orbis Terra Media works on the distance between who you are and what you are known for. Most of the people and organisations we meet are known already, but for the last thing they did, or to a smaller circle than their work deserves, or in terms somebody else chose for them. We work out what you want to be known for, put it into language you can use, and give you what you need for it to reach the people it was meant for.
We are an agency and a publisher. We began in 2008 with Tharawat Magazine and established Women in Family Business in 2014, and in the course of interviewing several hundred owners, founders and executives we learned how a name is made and how it is lost. For the past ten years we have been putting that to work directly for clients: leaders, and the organisations they build, across sectors and across the world.
WHAT WE STRIVE FOR
Why we do this
We live in a period of extraordinary noise, and it is not surprising that the loudest voices are often the least useful. The more interesting question is why the others go quiet. People with judgement and perspective tend to withdraw rather than compete, because they feel helpless against the volume and because they do not have the tools to tell their story in a way that travels. We work on the voices and the stories that will help shape a more workable world, and we make sure they reach the audiences who need them.
OUR TEAM
The people who make it happen

Co-Founder & CEO
Ramia El Agamy has built her career around a conviction: that the future of business and society will be shaped by the stories we choose to tell, and by who gets to tell them. Her work is about making sure the people worth hearing are heard, and widening the circle of who is considered worth listening to.
As CEO and Co-Founder of Orbis Terra Media, she leads a team that works with leaders and organisations on being known on their own terms — through personal branding, content strategy, and the production of the agency’s magazines and podcasts.
An entrepreneur since 2008, Ramia founded Tharawat Magazine at the age of 25 and, together with her family, grew it into a globally renowned title for family businesses and entrepreneurs. She remains its Editor-in-Chief. In 2014 she launched Women in Family Business in response to the absence of diversity in the family enterprise conversation. As a creator and podcast host, she has since interviewed several hundred senior leaders across both of her shows, building an unusually direct view of how leadership is understood, exercised and communicated.
Her board work is guided by a love of legacy and a passion for progress. Ramia is a trustee of Shakespeare’s Globe in London and joined the Board of Directors of Caran d’Ache, Switzerland, in 2024. She also serves as strategic support to her family’s non-profit organisation, the Tharawat Family Business Forum, a network promoting the sustainability of family enterprises across the Middle East and North Africa. She holds an MSc in International Business and Management from Alliance Manchester Business School.
Co-Founder & Legal Counsel
Shereen Nathalie El Agamy is an attorney-at-law and entrepreneur. She works as Manager of Strategy and Innovation with the Tharawat Family Business Forum, a leading not-for-profit organisation in the Middle East dedicated to the sustainability, innovation and growth of family enterprises.
As second generation of her family business, she fulfils the role of Corporate Counsel at Orbis Terra Media, an agency and a publisher. She has built deep expertise in social justice and human rights, and has experience in legal research on administrative justice and tribunal reform.
Shereen holds an MA in Law from the University of Freiburg, Switzerland, spent one year at Durham Law School, Durham University, UK, and was admitted to the Bar in 2014.


Account Director & Senior Editor
Kandyce Layla Angel joined Orbis Terra Media in 2020, and now serves as Account Director, overseeing its clients and projects, and participating in the personal branding and content strategy work from the first conversation through to the finished piece.
She is also Senior Editor at Tharawat Magazine and Women in Family Business, the agency’s titles covering family enterprise and entrepreneurship worldwide, and the women whose contributions to those businesses are often less well documented.
Kandyce studied Literature and History before an MA in Law and Legal History, and has been involved in editorial work across multiple sectors since. She lives and works in London.
Co-Founder and Board Member
Farida F. El Agamy is a lawyer, entrepreneur and governance expert, and General Manager of the Tharawat Family Business Forum, the private network and think tank for family-owned companies in the Middle East and North Africa.
She is Editor-at-Large of Tharawat Magazine, the award-winning global publication on family business and entrepreneurship, and co-founder of Women in Family Business, a global leadership platform.
Under her leadership, Tharawat has built programmes in leadership, entrepreneurship and the sustainability of family firms, alongside research projects to empower family-owned companies across MENA and beyond. She has worked extensively with startups and family firms on governance and transformation, and has advised several family business boards. In 2019 she co-founded Kyma, a manufacturing start-up focused on sustainable FMCG products.
A second-generation family business member, Farida is a Director at her family’s Swiss firms, Target Developments LLC and Orbis Terra LLC.


Senior Project Manager
Uche Ugochukwu is a cloud, platform and IT infrastructure engineer whose work sits at the intersection of cloud technology, AI and business process design. At Orbis Terra Media he works across CRM, workflow and AI-driven automation and lead-capture systems.
He also supports the digital systems that sit behind the company’s website.
He is an AWS Certified Solutions Architect – Associate, AWS Certified Cloud Practitioner and Kubernetes and Cloud Native Associate, with hands-on experience across AWS architecture, networking, security, monitoring, Infrastructure as Code, containers and DevOps. He teaches cloud engineering and emerging technologies through practical projects.
Editorial Strategist & Writer
Sara Ali Bugaighis is an Arab American freelance writer and producer based in New York. She has worked as an associate and archival producer on documentaries including Generation Hustle (HBO), The Visitors (Discovery+) and Shark Week with Tracy Morgan (Discovery+).
On those productions she specialised in fact-checking, archival research and story development.
At Orbis Terra Media she works on the expansion into video production, creating short-form films by way of meaningful scripts and compelling visual narratives.
She holds a BA from The George Washington University and an MFA from NYU Tisch’s Department of Dramatic Writing.


Senior Staff Writer
Lee Hoverd began his career as an advertising copywriter, with an academic background in advertising and marketing. After being invited to attend the Norman Jewison Canadian Film Centre in the early 2000s, he embarked on a 15-year screenwriting career in film and television.
In 2018 Lee joined Tharawat Magazine and Orbis Terra Media, combining his backgrounds in marketing and screenwriting to tell the stories of family businesses around the world.
Today he serves as senior writer for Tharawat Magazine and Orbis Terra Media, and continues to craft engaging content for clients and family businesses.
Podcast Producer
Juan David Jaramillo Maya is an audio engineer with more than ten years of experience in audio and media, a career that began with a love of music and grew into a fascination with everything that happens behind the scenes to make sound feel right.
He is detail-oriented by instinct, drawn to the small things most people never notice, and treats getting them right as part of the appeal of the work rather than a chore.
A long-standing interest in science, engineering and technology makes audio a natural place for him to be: it lets him combine creativity with problem-solving, experiment with new ideas and keep asking why something works. He enjoys figuring things out and finding creative solutions when a job does not go to plan — which, in audio, it inevitably does not.
