We worked with Audacy a brand story, a light brand lift, and a LinkedIn strategy for each member of the team, ahead of the raise.
We began with competitive analysis, mapping how others investing in the same space present themselves and where Audacy sits among them. That gave the positioning work a reference point rather than a blank page.
We then wrote the brand story, covering the firm’s mission, values, activities, positioning and key stakeholders. We drafted it as versatile text rather than a fixed statement, so that the same narrative could carry across the website, brochures, social media and direct communication with investors, and hold together across all of them.
We developed an individual LinkedIn strategy for each member of the team, covering changes to their profiles, guidelines for the content they post, and ways to extend their networks. We ran training sessions so that the team could put the strategies into practice themselves rather than depend on us to do it.
Alongside this we redesigned the firm’s existing materials to match the new brand story, adjusting layout, colour, typography and styling. We also produced a main deck and a short deck for the fundraising round, so that the documents doing the most work in front of investors carried the same identity as everything else.
The objective was to give Audacy one narrative for the raise, and a team able to tell it.
