Société Générale Private Banking — Content partnership with Women in Family Business

A partnership that brought the women leading family enterprises to a readership that had rarely heard from them.

CLIENT

SECTOR

Banking & Private Wealth

YEAR

2023

DELIVERABLES

Content Partnership

STORY

THE CHALLENGE

Société Générale is a French multinational investment bank and financial services company headquartered in Paris. With more than 150 years of industry experience, it supports 30 million clients every day with 133,000 staff across 61 countries.

The bank had worked to become an ESG leader in the private banking space and wanted more ways to celebrate those achievements in a form that reinforced its positioning as a leader in sustainability.

It needed to show that ESG sits at the core of everything it does — a necessity as a growing proportion of private banking clients make values-based financial decisions.

OUR APPROACH

We arranged a growth partnership between Société Générale Private Banking and Women in Family Business, an OTM publishing brand that amplifies the voices of women leading the way in family enterprise and sustainable business practices.

The partnership ran for six months and combined content marketing with conventional promotion: sponsored articles, podcasts, banner placements, newsletters, social media mentions and press associating the two brands.

The partnership was built to showcase Société Générale Private Banking’s sustainable business practices.

THE OUTCOME

More than five dedicated newsletters and over 30 social media posts promoted the content via Women in Family Business channels, and the sponsored podcast episodes passed 1,000 downloads.

The partnership gave Société Générale exposure to the Women in Family Business website audience, which averages 30,000 pageviews per month and consists of entrepreneurs and family enterprise leaders from around the world.

By supporting women who are transforming their organisations with sustainability initiatives, the bank demonstrated a willingness to work towards a more equitable world, consolidating its reputation as a legacy private bank leading industry change on gender equality.

The content is suited to sharing both internally, with bankers and clients, and externally with prospects beginning their customer journey with the bank.