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Our Voice

Everything we publish in one place: articles, podcast episodes, and the occasional guide worth downloading.

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our voice

Articles

Headphones hanging beside an audio interface and cables under a desk.

The podcast launch checklist we use

PLANNING Before you get started on your podcast, you need to follow standard marketing planning…

tharawat magazine

Five lessons from eighteen years of running a magazine

We launched a family business magazine in 2008, which turned out to be the worst year in living…

brands

Five Brands That Have Mastered the Art of Brand Story Design

A brand story is the narrative around your brand identity that inspires an emotional reaction in…

content marketing magazine

Is a Magazine the Right Medium for Your Brand?

Seeking the customer-centric experience that only a magazine can bring While the hectic, cluttered…

An antique envelope closed with a wax seal, the brass stamp lying beside it.

How to find your brand voice, and how to know when you have

Take a moment and think about a time when something you said made a real difference for someone.…

print magazines content marketing

Five Examples of Successful Print Magazines Published by Brands

As advertising budgets continue to switch to digital channels, print advertising sales have…

Old black and white family photographs and a framed portrait spread on a pale cloth.

The story nobody has recorded

Every established company has two or three stories that everybody inside it knows and nobody has…

A man sitting on a stool against a red backdrop while a crew member adjusts a light.

Four differences between corporate video and documentary films for business

There is a particular silence when a founder watches their own documentary for the first time. It…