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CASE STUDY
CASE STUDY · Governance Technology

Trusted Family — Content partnership with Tharawat Magazine

Raising awareness through commissioned features, placements and video on Tharawat Magazine.

CLIENT
Trusted Family — Content partnership with Tharawat Magazine
SECTOR
Governance Technology
YEAR
2023
DELIVERABLES
STORY
01
THE CHALLENGE

Trusted Family offers a single, secure and centralised governance platform, enabling directors, shareholders, family members and their close advisors to connect, communicate and collaborate from anywhere, at any time, on any device. The company is headquartered in Brussels, with offices in London and New York, and family business clients in 25 countries globally.

Trusted Family needed a solution to help spread the word about their governance platform and generate new clients.

02
OUR APPROACH

As the world’s leading family business publication, Tharawat Magazine was the right partner for Trusted Family, because of both its extensive reach and its focus on content that contributes to multigenerational sustainability.

We published a sponsored feature by the company’s founders, to start building the relationship between them and our readership.

We then featured Trusted Family click-through video placements in our interactive family office Collection, and hosted banner placements on the Tharawat Magazine landing page for several weeks.

The initial intention was to start building the relationship between Trusted Family and Tharawat Magazine’s readership.

03
THE OUTCOME

The Trusted Family sponsored feature was viewed more than 20,000 times, and the company’s association with Tharawat Magazine strengthened its reputation as a provider dedicated to family business continuity.

The Collection articles featuring their placements were accessed more than 150,000 times in 30 countries, helping to raise brand awareness.

Trusted Family-Tharawat Magazine Content Partnership
Trusted Family-Tharawat Magazine Content Partnership
GALLERY
SELECTED WORK

IMD — Content partnership with Tharawat Magazine

August 31, 2023

A series of commissioned articles and placements reaching IMD’s audience through Tharawat Magazine.

Personal Branding Journey — Next-generation family business owner

August 31, 2023

Creating a toolkit the client needed to achieve the level of recognition that would further his career and allow him to share his insights with others.

FAB Private Banking — Brand positioning & content framework

August 31, 2023

A three-part engagement: competitor analysis, brand positioning for FAB Private Banking, and a content framework.

Tilal — Publication concept & editorial strategy

August 31, 2023

Identifying vision, designing editorial strategies, and producing multimedia content to engage Tilal’s audience and stakeholders.

Lansberg Gersick Advisors — Brand positioning, content strategy & content retainer

August 31, 2023

Clarifying brand positioning, creating a customer journey map and content strategy, and fulfilling a content retainer.

Qineticare — Customer journey mapping & content strategy

August 31, 2023

Creating a customer journey map that the team could easily implement and follow, as well as relevant materials and content strategies.

PwC — Content partnership with Tharawat Magazine

May 26, 2023

A content partnership alongside a Collection of interview articles and podcasts on ESG and sustainability.

Société Générale Private Banking — Content partnership with Women in Family Business

May 23, 2023

A partnership that brought the women leading family enterprises to a readership that had rarely heard from them.

First Abu Dhabi Bank — Tharawat Magazine partnership

September 4, 2022

Designing a series of interactive, linked placements for First Abu Dhabi Bank to feature prominently within Tharawat Magazine Collections.
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