Societe Generale & Women in Family Business – Content Partnership
The Client Société Générale is a French multinational investment bank and financial services company headquartered in Paris. With more than 150 years of industry experience, SocGen supports 30 million clients every day with 133,000 staff in 61 countries. The Challenge SocGen worked …
Why Confident Marketing is Not Bragging
and where the misunderstanding comes from… It’s something our clients bring up all the time. When we start talking about content marketing strategies, they invariably say: “It’s not in our nature to brag. We value humility.” Business leaders we speak to are …
3 Signs You are Having a Brand Positioning Crisis and How to Fix it
A strong brand positioning allows your customers to understand the difference you’re about to make in their lives. Customers fully connected to a brand have been shown to be 52% more valuable than satisfied customers. And when that connection intersects with emotion, …
Who Are You Competing With?
And why that’s a trick question The world is a noisier place. When it comes to sharing our opinions or marketing our businesses, we have an endless supply of digital platforms at our disposal. While this may have democratized access to customers …
Five Ways Content Can Help You Grow Your Brand
Content marketing is a powerful, proven tool that will help grow your business. Over 70 per cent of marketers believe content marketing increases consumer engagement and generates three times more leads than traditional marketing approaches[1]. And according to a recent survey of …
74 Content Ideas for your Brand
And how to find out which ones will work with your audience The many physical and digital marketing channels at our disposal provide brands with a wealth of opportunities to create different shapes and formats of content to help them create creative …
First Abu Dhabi Bank Advertising Partnership – Tharawat Magazine
The Client First Abu Dhabi Bank (FAB)is the largest bank in the United Arab Emirates, established in April 2017 through the merger of the National Bank of Abu Dhabi and First Gulf Bank. Its network spans over 19 countries. The Challenge FAB Private …
Three Sources For Content Ideas That Resonate With Your Audience
The benefits of content marketing are indisputable; however, finding good editorial topic ideas can be a challenge for many. Here are three sources for content ideas that will always be relevant to your audience: 1. Your FAQs Frequently asked questions are a …
Five Lessons We Have Learned from Running Tharawat Magazine
I often get asked what advice I would give to anyone considering launching a new publication. When Tharawat Magazine first launched in 2008, it was at the height of the worldwide economic crisis. So, my knee-jerk response would be to try not …
Four Differences Between Corporate Video and Documentary Films For Business
Businesses have long employed corporate video as a marketing tool to advertise products, pitch services and build brand identity through visual expression. From explainer shorts and company leadership videos to customer testimonials and promotional material, YouTube now streams corporate content to 30 …
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