THE GREAT MARKETING AUDIT
Our audit takes an in-depth look at where you are with your marketing and how you can take the first steps towards where you want to take your brand.
BRAND POSITIONING AND BRAND PROMISE DEVELOPMENT
We help you formulate your brand positioning and define the brand promise you want to make to your market.
CUSTOMER JOURNEY MAPPING
At OTM, we believe that the Customer Journey should be at the heart of all your efforts. It essentially brings together the front-end and the back-end of your marketing strategy.
We support you in mapping your customer’s trajectory from Entry Point through the Funnel to the Client Experience. It is a revealing exercise that will allow you to choose marketing approaches that are targeted to provide your customers with a unique experience.