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Content Strategy

We Create Strategies That Work.

THE GREAT MARKETING AUDIT

The Great Marketing Audit is one of OTM’s most popular services and not without reason: We have found that one of the hardest things to define for brands is where they truly stand with their marketing efforts. This makes it difficult to know where to start with improving their strategies and also how to measure progress.

Our audit takes an in-depth look at where you are with your marketing and how you can take the first steps towards where you want to take your brand.

BRAND POSITIONING AND BRAND PROMISE DEVELOPMENT

Formulating a clear brand positioning is a key step towards creating a successful marketing strategy. It serves as the direction for all your brand's efforts and states the difference you mean to make to your customers' lives.

We help you formulate your brand positioning and define the brand promise you want to make to your market.

CUSTOMER JOURNEY MAPPING

One of the most important shifts in modern marketing is the need to move from brand-centric marketing (inside-out) to customer-centric marketing (outside-in). Marketing should be a response to customer emotions.

At OTM, we believe that the Customer Journey should be at the heart of all your efforts. It essentially brings together the front-end and the back-end of your marketing strategy.

We support you in mapping your customer’s trajectory from Entry Point through the Funnel to the Client Experience. It is a revealing exercise that will allow you to choose marketing approaches that are targeted to provide your customers with a unique experience.

BRAND STORY DESIGN

A multi-purpose text that can be used across your brand’s channel(s) and marketing materials of choice. The Brand Story ensures that your brand uses the same narrative across all platforms and provides a consistent image to your audience. It puts into words your brand's personality and aligns your team around the same brand language.

OMNICHANNEL MARKETING STRATEGY

Explore not only how to represent your brand across many channels but also how you can create a consistent narrative and experience for your clients all the while driving engagement. Learn how to measure success and integrate data into your decision making for campaigns and marketing budgets.
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CONTENT MARKETING FRAMEWORK

A content framework includes the “why”, “how” and “what” of your brand’s positioning and identity through content. It identifies the channels a brand uses to reach its stakeholders and is linked to its growth objectives.

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